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WORK EXPERIENCE
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May 2008 - August 2008
Sales Analyst/Visual Design Internship
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City Sports
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Boston, MA
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- Conducted a comprehensive sales-per-square-foot analysis for all 15 City Sports retail stores and pinpointed product, organization, and presentation strengths and weaknesses on the sales floor.
- Worked closely with a 4+ person team, strategically redesigning each of the stores to create more convenient shopping, to increase the average unit and dollar per sale, and to develop the store brand through floor and window displays.
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March 2006 - July 2007
Regional Brand Manager
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Smuttynose Brewing Company
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Portsmouth, NH
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- Generated annual sales of over $2 million in Massachusetts, Connecticut, and Rhode Island; working with a cross-functional team of sales supervisors, sales representatives, and warehouse managers from nine distributors, strategically targeting and developing the growing niche hand-crafted beer segment.
- Designed marketing materials, promotions, package labels, and draught handles with brewery team.
- Created in-store promotional product displays at key accounts with strategic price and placement features and coordinated production and distributor inventory to support and fulfill sales targets.
- Implemented grassroots marketing campaign representing at trade shows, festivals, in-store tastings, beer dinners, bar promotions, and outdoor sporting events, increasing consumer engagement and brand loyalty.
- Broke every existing sales record, increasing total volume in territory by 36% on YOY basis.
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January 2003 - March 2006
Sales Representative
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L. Knife & Son Inc
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Kingston, MA
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- Established and maintained six different sales routes, representing and selling hundreds of macro and micro beer suppliers from all over the world, including the Anheuser-Busch and In-Bev portfolios, targeting the different social and cultural segments that make up the diverse eastern half of Massachusetts.
- Provided customer service, product management, and sales to over 600 accounts ranging from small mom-and-pop convenience stores and local bars to corporate grocery stores and world-famous restaurants.
- Realized the company's highest percent volume increase and total volume increase in 2005 by providing quality service to customer accounts and positive product representation.
- Increased account bases by 17% and overall sales' volume by 25% through persistent sales calls, follow- through on promises made, and building attractive in-store displays with price features.
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